Projector. Online
16 lessons
20 students
january 2021
About
UX Writing

Content Design

Product Content Strategy

(spoiler — they’re all the same thing)
Become the writer behind the interfaces you love. Learn how to make products talk, how to bring joy with words, and how to create software that people just can't get enough of.

UX Writing is about writing for interfaces. You'll learn how language is used in software, and how writing can make or break an app.

You'll master the ability to create content for clear, enjoyable, and scalable products. Your new skill of fixing mistakes and improving the flow will make you invaluable for every product team.
5000 UAH
5000 UAH per month or in one payment (with a 5% discount) — 9500 UAH
16 lessons
video lesson 1 time a week — on Tuesdays + webinars once in two weeks — on Saturdays
January 2021
the group starts on January 2021
20 students
we pay attention to every student, so the group size is limited
To take the course, you need:
• upper-intermediate/advanced English (for lectures and homework);
• a design tool (Photoshop, Sketch, Figma, or any other);
• knowledge or practical experience with writing.
It's a writing course after all ;)
The course is for:
— UX Writers;
— Copywriters;
— Product Designers;
— Product Owners;
— UX Specialists (of any sort: research, strategy).

Level: middle (familiar with copywriting and/or design, product development process)

You don't need to be employed with a software company but if you don't have relevant work experience (with digital products), you'll have a steeper learning curve and might struggle to keep up.
Mentors
Kate Maslenkova
mentor
Lead UX Writer at Preply.com
Olya Kotseba
mentor
UI/UX designer at DataArt
Jane Palash
curator
Product content strategist at Shopify
Course Program
The course is 10 video lessons, which you'll get once a week — on Tuesdays, plus home tasks and additional materials. Make sure you have up to 10 hours per week for home tasks. You'll have permanent feedback from your mentor and a live webinar once in two weeks — on Saturdays.
What is a UX Writer
What is writing for interfaces and why everyone is looking to hire a UX Writer. What skills and knowledge are required. Where do you belong on the product team.
Introduction to UX
How to apply user-centered design in content creation. What are tone and voice within interfaces. The basics of good interface writing.
Fonts and typefaces
An introduction to typography and why it matters to a UX-writer. Choosing a font. Spacing, placement, combination, serifs, color, trends, application in practice.
Usability, user flows, user stories
Application of design principles in writing. Writing in context, working with flows and wireframes.
Microcopy: rules and tips
Types of microcopy. Basic rules for writing. Notifiers, statuses, alerts, errors.
UX writing in a project
Working with a task. Systematic approach. Questions to ask. Metrics and data. Writing guides and design systems.
Psychology of writing
How humans read. The workings of the eye, blind spots, hyperfocus. Bias and how to use it. Language and associations.
Microcopy, part 2
Examples and rules for writing. Instructions and descriptions. Labels and forms. Best practices and user focus.
Long-term plans
Teamwork, analysis, continuous improvement. How to stay organized and happy as a UX Writer.
Research for UX writers
How your target audience speak. What can you do to speak in the same language.
Course partner
LetyShops is an international cashback service that helps its users to save their money while shopping online.

During the course, students will prepare a real project for LetyShops.
What you need
This is an online course — make yourself comfortable at home, in a cafe or at the office, get a strong WiFi and learn ahead!

All you need is a laptop with a design tool (Sketch, Figma, Readymag, etc) and up to 10 hours per week for home tasks.
questions
Yes, access to the video will always be open on your Google account.
They will, but you better reserve the time to join them online — it will be interesting there.
Notify us before the 3rd lesson — and we will return the money.
Yes, but you will need more time and motivation for the home tasks to keep up.
Register
To join this course, please, register — and you will receive a letter with the test task.